Marketing Compliance Quick Reference Guide

Marketing Compliance Quick Reference Guide
Protecting our company, our industry, our partners, and your future commissions. This comprehensive guide ensures you maintain compliance while building your independent travel business with InteleTravel.
Use the Right Language
Your Professional Title
You are a travel agent or travel advisor, not a rep or any other term. "Agent" should only be used with InteleTravel.
Your Business Structure
You are an independent agent operating your own travel business. This is not a "programme" or "subscription."
Professional Standards
Accurate language protects your credibility, our partnerships, and the integrity of the travel industry.
Never Mix Businesses
This is a critical compliance requirement that protects your InteleTravel business and future commissions.
Complete Separation Required
Never mix other businesses or products with your InteleTravel business, even if you feel they are related. This applies to all marketing, printed materials, digital marketing, and in-person or digital interactions.
Marketing Materials
Posts, websites, link sites (linktr.ee), and any marketing—whether print or digital—that is geared towards selling travel should ONLY be about the selling travel portion of your business, and nothing else.
Supplier Interactions
Never mention any other business or product to a supplier. Only discuss selling travel.
Remember: This includes links and link services. Keep your travel business completely separate from any other ventures.
Pre-Approved Marketing Materials
Available Resources
Pre-approved marketing materials are available in the InteleTravel print shop. You are free to use marketing materials provided by our partners.
You may share photos and remix/share video content that we post on Instagram and TikTok.
Follow us: @inteletravel
Easy & Compliant
Using pre-approved materials ensures you stay compliant while maintaining professional standards. These resources are designed to help you succeed while protecting the integrity of our partnerships.
Creating Your Own Materials
If you want to create your own marketing materials—whether business cards, flyers, websites, link pages, social media pages, or any other marketing materials—they must be submitted for a mandatory marketing review.
01
Create Your Material
Design business cards, flyers, websites, or any marketing content for your travel business.
02
Submit for Review
Email your materials to compliance@inteletravel.com for mandatory review.
03
Await Approval
Wait for compliance approval before using any custom materials in your marketing efforts.
04
Launch Confidently
Once approved, use your materials knowing they meet all compliance requirements.
"If you can't sell it, you can't market it!"
Logo & Branding Guidelines
InteleTravel Logo Usage
You are not required to use the InteleTravel logo. Many agents prefer to use their own logo. If you want to use the InteleTravel logo, it must be ONLY the logos provided in your back office, and they may not be cropped or altered in any way. No other logos may appear with the InteleTravel logo.
Name & URL Restrictions
No agent is allowed to use the InteleTravel trademarked name in their company name, any URL, social media account name/handle, social media URL, domain name, or email address.
Independent Agent Status
When using the InteleTravel logo, you must state you are an independent travel agent. There cannot be any confusion that you are an independent agent, not an employee. You cannot state that you work for InteleTravel or represent the company.
Additional Marketing Requirements
Agency Identifiers
No agency identifiers such as CLIA, ARC, or IATA numbers or logos may appear. No reproducing these agencies' trademarked certificates or identification cards.
Travel Deals
When publishing travel deals, include any supplier-provided terms, conditions, and seller of travel information.
Disney Special Rules
Disney has special rules. We do not approve marketing for Disney. Please complete Disney training and consult them for approval/permission.
Image Copyright
ALL images, regardless of where you obtain them, are copyrighted by their creator. Only use images that you have legal rights to use, and comply with all licensing rules. You are responsible for the images you use.
Training, Groups & Events
1
Private Groups
Private groups/pages are NOT allowed without an approved Compliance coordinator as admin.
2
Training Authorization
NO agent is allowed to conduct travel training of any kind unless they are an Ambassador approved by InteleTravel. Ambassadors may only conduct approved training in places approved by the VP of Training.
3
Proprietary Information
All training is considered InteleTravel proprietary information and is NEVER to be released to the public.
4
Event Requirements
All training and events must be free, open to all agents (not certain individuals or teams), and must receive prior approval from InteleTravel. Partner or third parties attending events must be approved prior to advertising the event.
Home Travel Parties must conform to the rules outlined in the agent manual. No other business or product may be discussed.
FAM Trips & Agent Rates
FAM trips and agent rates are a privilege, not a right. They are for the sole purpose of helping you sell that partner's offerings.
Complete Required Training
Must comply with all requirements, including sales training. Do not ask for agent rates without completing training.
Professional Conduct
You are "working" while on a FAM trip, not on vacation. Dress and conduct yourself professionally at all times. Never demand anything.
Proper Channels
Address concerns with InteleTravel only, not the supplier. Be prepared to show ID and agency identifying information.
Do not utilize either a FAM or an agent rate unless you intend to sell that partner's offerings. Consult the agent manual for more information.
General Conduct Standards
Accuracy
Everything you say in all your marketing efforts and in-person must be accurate.
Professionalism
Be kind and professional to your fellow agents, staff, Ambassadors, and suppliers.
Integrity
Conduct yourself professionally at all times. Your words and conduct cannot be taken back.
Following these compliance guidelines protects your business, our partnerships, and ensures your continued success as an InteleTravel independent agent. When in doubt, reach out to compliance@inteletravel.com for guidance.